" Vivid, lush, mystical - the work of UMS often has a painterly quality, using vibrant colors, brushstrokes, splashes, explosions, intersections and intricate line work. The work achieves an aesthetic level that has few peers. It is grounded in ancient Indian symbolism and traditions reinterpreted for application. if the work defies description or category, its is because it is multilingual. His approach is the foundation for superb work that communicates with audiences in many places who speak many languages. A polyglot ? No. UMS is universally articulate, significant, evocative and real."

− from the book "Good Design" by Rockport Publishers, USA.

"UMS Design Studio has put together a series of stunning and transfixing design packages with a
strong social message or conscience often transforming dry subject matter into bold and inspiring design"

− Instant Graphics, Rotovision Publishers UK

"You should almost be able to “hear” the music of the colors as they cry out, stay calm or jump around"

− ISH Magazine, Singapore